Heat shrink is a material used by electricians as a new covering for wire joints etc. It is a thin plastic flexible tube which shrinks when heat is applied.
It will of course sightly increase the diameter of the platen, but as hard rubber shrinks, this may restore factory diameter as well as give a softer surface. You will both have to remove the platen to thread the stuff over, and find heat shrink of a suitable diameter to slip over the existing platen. Heat by gentle application of a broad flame so material shrinks just enough to grip firmly.
The risk is that the result will form a platen that is too wide in diameter, so best to know how to readjust the machine to suit the new platen size if that should be the case. Of course, one an simply cut the heat shrink off if it's just not working.