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You are absolutely right, marketing could be another reason for not using the word Traveller.
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Can you imagine a machine coming out as the "Swindler"... ? lol...
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That's what the Chinese Nakajima clones should be called ! You think that you are buying a new typewriter and you are actually getting a toy that just looks like one. 'You've just been swindled !'
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They no doubt thought that they could get away with the sub-par build for light use in arts and crafts projects. The average consumer would of course have no idea, but I'm sure there are sufficient reviews now available online to warn them. Alternatively, when the son of my wife's friend developed an interest in trying a typewriter, my wife graciously gave him a Brother from my collection. It has apparently been used a lot, performed exceptionally well, and most importantly only encouraged his interest.
I've always maintained that until the extensive used inventory of typewriters that exists has been exhausted, new ones shouldn't be produced, particularly not if they're of poor quality and are more likely to end up in land fill than being passed on to another generation. The only shame is that prices for these average, readily available models are continually increasing because buyers are willing to overpay. Perhaps I shouldn't complain too much; if/when I sell off my collection it should result in a nice windfall...
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So I added a bit of color-splash to my machine.
I was initially thinking of using bright orange, but this "pistachio" color in Krylon statin paint won the day.
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I was eating pistachios when I opened your post.
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I decided not to go this route...
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While its eye-grabbing, I like the more subdued, nutty tones of the previous one. I think the orange would be distracting.
But the orange would bring more money.
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This orange specimen was not quite "kosher".
It is a basic "Traveller" machine without a 2-color ribbon option function and with no touch-control under the ribbon cover,
Yet...it got a "Traveller Deluxe" ribbon cover at some point in time from another machine.
The "Deluxe" badging could trip up a buyer if they did not notice what was missing on the machine.