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If only Raymond Loewy had designed a typewriter.
Today marks the 120th anniversary of the birth of one of the most prolific, imaginative, and successful industrial designers in history. Google marked the day by using a Google-doodle on their search page that riffs one of Loewy's most striking designs, the S1 locomotive that he created for the Pennsylvania Railroad.
However, when you peruse through seven decades of Loewy's designs, which range from the Coca-Cola bottle to the interior of Nasa's Skylab, you'll notice one glaring omission: Loewy apparently never designed a typewriter.
He came close - sort of - when he created the Elna Lotus sewing machine, but his genius unfortunately never dipped into the realm of our favorite machines.
I can imagine what a Loewy typewriter might have looked like, a bold and exciting fusion of streamlined curves, seductive lines, and an overt presence that screams industrial might.
Considering some of his best designs date to the height of the typewriter boom, it seems odd that not one of the large typewriter manufacturers made use of his brilliance. Or maybe they did - and he refused - or perhaps he was too busy designing parts for Harley-Davidson at the time or was too caught up in the final details of the Studebaker Commander.
If only Raymond Lowey had designed a typewriter; I know that I would have bought one.
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If Raymond Lowey HAD designed a typewriter, it would have been the Royal Empress (and Royal Electress). Who agrees ??
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thetypewriterman wrote:
If Raymond Lowey HAD designed a typewriter, it would have been the Royal Empress (and Royal Electress). Who agrees ??
I'm with you when you view the Empress head-on from the keyboard, but it's profile is too fugly to be a Lowey design.
I really like your idea though of trying to match up an existing model with the designer.
Looking over the models in my collection I'd have to nominate the Consul 232 and the Triumph Norm as potential Lowey designs, but maybe the best machine would be the extremely common yet venerable Smith-Corona Super-5 models; their design might be slightly understated to be a Lowey, but their lines are bold none-the-less.
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You'd have to say that the look of a TW by him would depend on what point in his career he designed one.
Always been in two minds about this man's work (and I speak as someone who has designed something at work every day for many decades) because many of his pieces comit the cardinal sin (in my eyes at least) of thier very first impression being that someone designed them.
Pieces that scream 'DESIGN!' at you from the other side of the room don't do it for me. Look at the train above, as an example; it's dreadfully and needlessly over-designed.
The pieces by him that don't do this, are very good, IMO.
Just a personal view, of course. Tastes vary.
Last edited by beak (07-11-2013 05:51:48)
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It was futuristic for the time, I suppose, but it failed as a commercial success. The locomotive was too large for many of curves of the track and had engineering flaws like poor traction. It was only in service for a short time and was scrapped.
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Off-hand, I would say the Royal HH would be a handy candidate for having a "Loewy-esque" design. Look at the way it "leans" backward, and that palm-controlled tabulator on the right hand side. Even the side panels have a rhomboid design. Also, this was the first Royal with the plastic keyboard.